Hispanic USA was founded on the premise that we want to make it easy and profitable to reach out to the growing Latino market-place. Whether it is Marketing, Public Relations, or a Strategic Overview of the Hispanic Market, you should talk to us first. And of course, we approach each project with your ROI at the top of our list, and under strict confidentiality.

About Jose Cancela, founder of Hispanic USA:
Jose Cancela began his media career as a sales trainee at the Univision affiliate in Miami, WLTV/Channel 23, in 1979. From that start, he has spent the last 25 plus years dedicated to helping define the US Hispanic Marketplace. They include running his first TV station in Phoenix at the age of 27; managing the station groups for both Univision and Telemundo; launching a start-up National Hispanic Radio Network; running for Mayor of Miami-Dade County; and even authoring his first book titled “The Power of Business en Español, Seven Fundamental Keys to Unlocking the Potential of the Spanish Language Hispanic Market" (HarperCollins/Rayo).

Jose Cancela brings unparalleled passion, energy and commitment to everything he takes on, making him one of the most successful Hispanic Media Executives in the country. Today he is Principal of Hispanic USA, a full service Hispanic Market Communications firm.