about us

Hispanic USA Inc was founded on the premise that we want to make it easy and profitable to reach out to the growing Latino market-place. We are not an Advertising, Marketing or Public Relations Firm in the traditional sense, but rather a Hispanic Market Resource Firm.

So what exactly is a Resource Firm? It means exactly what the word implies; we serve as a resource for all things Hispanic. You see with 30 years of active experience in dealing with all facets of the Latino marketplace here in the United States, we have developed a host of resources that you can readily take advantage of.

About Jose Cancela, founder of Hispanic USA:
Jose Cancela began his media career as a sales trainee at the Univision affiliate in Miami, WLTV/Channel 23, in 1979. From that start, he has spent the last 30 years dedicated to helping define the US Hispanic Marketplace. They include running his first TV station in Phoenix at the age of 27; managing the station groups for both Univision and Telemundo; launching a start-up National Hispanic Radio Network; running for Mayor of Miami-Dade County; and even authoring his first book titled “The Power of Business en Español, Seven Fundamental Keys to Unlocking the Potential of the Spanish Language Hispanic Market" (HarperCollins/Rayo).

Jose Cancela brings unparalleled passion, energy and commitment to everything he takes on, making him one of the most successful Hispanic Media Executives in the country. Today he is Principal of Hispanic USA Inc, A Hispanic Market Resource Firm.