Review: 'Español' Gives Tips on New Market
By Michelle Archer, Special for USA TODAY

"Businesses don't need a book to tell them the Hispanic population in this country is booming… More than any other wave of immigration in the USA, second- and even third-generation Hispanics cling to their language and culture, writes José Cancela (with Carlos Harrison) in The Power of Business en Español. Cancela, who was in TV and radio before founding a Hispanic market consulting company, says Spanish connects to the market in ways English can't.

The Power of Business en Español shows what makes the Hispanic market so different and important by breaking it down, in typical business-book fashion… Kudos to Cancela for openly sharing what must be key components of his business, and for promising royalties from The Power of Business en Español to a micro-lending organization in New York that aids women in Latin America."

We have put together an exclusive presentation titled "The Power of Business en Español, Seven Fundamental Keys To Unlocking the Potential of the Spanish Language Hispanic Market" It can be presented in a 45 minute version or in a condensed format for keynotes.